Australian adtech firm Cartelux has added another big car brand to its roster. Kia will use its video ads engine to create personalised dynamic ads specific to each dealer’s local needs. What you need to know: • Kia Australia to use Cartelux’s automated ad creation and personalisation engine to create bespoke ads for dealers. • Firm joins likes of BMW, Nissan, Toyota and VW in using the platform. • Google also a fan. Kia is the latest car brand to sign up with Australian adtech firm Cartelux. The Korean carmaker will use the platform to make dynamic, personalised ads for each dealer. Cartelux said the tech simplifies and automates ad creation, approval and media buying and keeps creative on-brand. While the agreement is for an initial trial, Kia appears sold on the platform. “For us, achieving success in the digital age is a joint journey involving Kia and our Dealers,” said Kia Australia Digital marketing Manager, Nikolas Souliotis. “The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation. “This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.” “Kia is one of the world’s most innovative and fastest growing brands,” said Cartelux General Manager, Patrick Doble. “The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area.” Other carmakers working with the platform include BMW and its Mini brand, Nissan, Toyota and VW. Cartelux also works with Google, whose Global Kia Lead, Randy Han, said the technology provides “simple ways to create dealer ad content at scale”. Cartelux is now working to crack verticals outside of automotive markets.