Ad tech company Cartelux has appointed Patrick Doble to the newly-created role of General Manager APAC as it looks to expand operations in the region. Doble, who will be splitting his time across APAC, responsible for Cartelux’s clients across the region, brings 20 years of senior media agency experience to the role. He spent the past eight years based in China, most recently as Managing Director at Publicis Media’s Starcom. Prior to China, he held Business Director roles with Starcom Mediavest Group (Australia) and Mindshare. “Patrick brings deep international experience across APAC, including over eight years of experience on the ground in China, working with some of the world’s most valuable brands in the globe’s second-largest advertising market, and across the region generally,” said said Cartelux Founder and CEO, Josh Williams. Doble added: “The trajectory of the business is amazing, however we are under no illusion as to the task ahead to truly unleash our product and people globally,” said Patrick.